I am insecure, so I spend $10,000s/year on professional development. I wake up at 4AM, work out, read, meditate, all that stuff - probably because I know I am a college dropout. If I played team sports growing up, I now would feel lucky to not be “riding the bench”, and the nagging feeling that my team is behind would probably be more acute. Instead, I was a mediocre skateboarder in a time when it was not cool… at all.
So at these high-dollar business-training conventions, marketing mavens encourage cross selling: pimp out your relationships - sell everything you can, right?
(Buy KISS merch. here, sucker.)
That was never my heart but the logic makes sense: my passion led me to mastery (A man has to work to feed his family, and everything other than grinding, staining, scoring, and polishing concrete just felt like peddling garbage), and part of being an expert on residential polished concrete includes being able to answer “How should be clean these floors?”
So, we asked the masses. In 2014 we asked 100s of our clients about their best-practices for cleaning. Meanwhile, I bought all the fancy cleaners I could find on amazon.com (I have polished concrete in my home, of course). However, the cleaners I bought sucked, and the hands-down winners of our customer survey were “Fabuloso” and “Simple Green”. Both widely available at discount retailers. So we bowed out…for 3 years
We continued to grow modestly at 15%/year, and we now serve nearly 1000 customers each year. The "What should I clean with?" question pops up all the time, and frankly I think those asking are a little disappointed when I point them to Dollar General, Wal-Mart or whatever. Until a month ago.
I don’t know who I love more: the end-users of our floors or the builders of their homes. I am an early-adopter, and part of the fun of finding new/better things is finding others that also "get it”. So, I truly love our customers. I’m also a do-er, though. Few people are known for GSD (getting stuff done) like builders.
Maybe the best thing about builders is how void of BS our conversations tend to be. The beauty of construction is that it is (ideally) not at all political. The cleanest work at the best price wins - regardless of the weirdness of my hobbies or my inability to talk about football. So, when Graham Fuchs atSierra Homes in Fredericksburg told me he had a killer mop for concrete floors I was very interested.
So he came to my office with his wife Heidi to demo the mop, and it was the goods. Not only did it make my office floor cleaner and shinier than anything I could muster, it was guaranteed to disinfect without chemicals for years! It was truly a better mousetrap.
Sorry it took me a month and a half to share about it here. Try it out. If you don’t think it is amazing, I will buy it back from you and do something surprisingly nice to make up for wasting your time. Here is a link: awesome mop system.